Multimedia

Tuesday 4/28

Careers - Illustrators of the past.

Thursday 4/23

Examples Fine arts vs Commercial arts

Here are two paintings created by Maxfield Parrish - Fine Arts

Here are projects created as Commercial Arts projects by Peter Max.

The face is actually Peter Max

Monday 4/20 (Lesson 3) DUE TUESDAY 4/21

Multimedia - Careers - The Graphic Designer

Read about graphic designer Paul Rand. Read the information below, visit his website (link provided) and answer the questions by copying and pasting to a google doc and submitting to Google Classrooms.

Paul Rand was a famous graphic designer that was influenced by artist Pablo Picasso. He was born in 1914 and died in 1996.

Take at least 5 minutes to go to his website CLICK HERE

His pic and some of his work below:

Portrait

Even his memorial is playful and creative.

Answer the four questions below and submit to Google Classrooms:

1. What is the date of his Birth and death.

2. What famous artist was he influenced by.

3. List two famous companies for which he created Logos.

4. Write interesting information that you have discovered about Paul Rand.

-END-

Monday 4/6 (Lesson 2) DUE TUESDAY 4/7

Multimedia - Careers - The Graphic Designer
Graphic designers make all kinds of products like posters, books, advertisements, logos and websites. The graphic designer uses basic elements to create his work. These most basic elements are images, animations, text and graphic elements. Graphic elements are things like ruled lines, boxes and symbols. For each lesson you will read about a person that represents the career and then do some activity to reflect the work of the artist.

Steps:
1. Read about the artist.

2. Answer the questions as a Google doc.

3. Complete the activity.

4. Submit the answered questions and the activity to your Spring folder by the DUE DATE.

5. Give yourself a pat on the back, say "Good job" and then wash your hands. Be well.

Read about Graphic Designer Saul Bass

Saul Bass ( May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos.
During his 40-year career, Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Among his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho.
Bass designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T's globe logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines' 1968 jet stream logo and United Airlines' 1974 tulip logo, which became some of the most recognized airline industry logos of the era. He died from non-Hodgkin's lymphoma in Los Angeles on April 25, 1996, at the age of 75.

Answer the questions

1. When was Saul Bass born and when did he die?

2. What did he do in addition to being a logo and poster designer?

3. Name two famous logos designed by Saul Bass.

4. How, when and where did Saul Bass die and how old was he?

Activity

Look at the works of Saul Bass below. Take a picture of one and describe it in your own words. Submit the picture and the description along with the answered questions.

Turn work into inbooxroom83@gmail.com

_END_

Monday 3/30

Greetings:

I hope things get better soon. We will have online school until things improve. I know most of you do not have Photo-shop and other things we have at school so we will keep it simple but there are still some things to do. Expect the following:

Two activities per week: an activity on Monday(DUE TUESDAY) and an activity on Wednesday(DUE THURSDAY) both turned in to your Google drive Spring folder.

The work will be a combination of writing and taking pictures with a phone-camera. You may turn in the work any way you know how so long as it goes in the shared Spring Folder.

Example: "I did the written work on paper. How can I turn it in?" Answer: It's Okay to take a picture of the written work with your phone and turn it in that way so long as it ends up in your Spring folder.

If for some crazy reason you did not set up and share a folder then it goes like this:
In your Google drive make a folder last-first-1,3,5,8(that's the period you are in)-Spring
and share it with inboxroom83@gmail.com

WE WILL FOCUS ON ART THROUGH PHOTOGRAPHY AND CAREERS RELATED TO MULTIMEDIA.

Here is the first activity:

1. Take a picture with your phone. It can be anything this first time but try to make it reflect something going on in your life. Example: Maybe you are tired of being stuck at home with your brothers and sisters. So take a picture of your brothers and sisters - something like that. Most of all just let me know you received this assignment and you are ready to work.

2. Here is the written part of the assignment: Give me just one word - How are you doing? Example: Good, Bad, Happy, Sad, Bored, Hungry, Angry, Glad or you can pick the word. Turn it in to your folder with the pic.

Here is my pic:

My secret beehive

and here is my word: Optimistic

Okay, look for your next assignment on Wednesday. Assignments will be posted on Infinite Campus and Techart.city.

KEEP A POSITIVE OUTLOOK AND WASH YOUR HANDS OFTEN :)

ONLINE SCHOOL ABOVE THIS LINE

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Wednesday 3/11, Thursday 3/12

Seating

Blue words

What does animate mean?

A way that we show the illustion of depth is to show one object in front of another. We do this in Photoshop using layers.

Tween is an abreviation for ____

The Photoshop term for loop is F______

Photoshop demo

MAKE A NEW GOOG DRIVE FOLDER AND SHARE IT - last-first-1-spring

Make two more animations, both with layers creating depth.

place all animations as gifs in your new folder, 3 from last class + 2 from today.

"SHARE THE FOLDER!"

Monday 3/9, Tuesday 3/10

Blue words

• Animate means bring to life.

• timelime

• animation frame

• tween

• forever = loop

demo

Window Timeline

Make first layer and click 'Create frame animation'

new frame

make the move

add tweens

[Repeat]

Select forever to loop

More tweens means smoother and slower.

Make two more that follow a different path.

-STOP HERE-

Thursday 3/5 and Friday 3/6

FINISH AND TURN IN TO inboxroom83@gmail.com

You in cup
illusion with background, object(s) + cast shadow
Names: Reflection compared to cast shadow (2 below)

Create the following two illustrations

HINT: Reflection is Flip Vertical and the shadow is Distort.

Blue words for today

How are the reflection and shadow the same or different?

Answer the following:

Is the reflection of the name distorted? ____

Is the shadow of the name distorted?____

Is the reflection blurred?____

Is the shadow blurred?____

Are the shadow and the reflection on the same plane or surface?____

Are the shadow and reflection different colors? ____

Why: what creates the image of the shadow and what creates the image of the reflection? ____

-Stop Here-

turn in all your work as Last-first

Monday 3/2, Tuesday 3/3

1 blue words

Creating the illusion of 3 dimensions on a two dimensional surface by showing light and dark or value.

illusion

value

highlight

core shadow

midtone

cast shadow

Draw This

Turn in your You in a Cup.

Name it: last-first-extract.

3 Cast shadow demo

We will use this figure for the demo of cast shadow in Photoshop

Your turn: Create an illusion with background, figures (two of them) and cst shadow.

-STOP HERE-

Friday 2/28

Finish 'Extract' you in cup

We will add the cast shadow together

It's the last day of the grading period. Are you all caught up?

- HAVE A NICE WEEKEND :)

Monday 2/24

Copy the blue words

Extract

Mask

Feather

navigator and a soft edge brush.

isolate

Cut out the image OF THE SOCCER PLAYER using the navigator and a soft edge eraser.

Place the image on a solid, single color, or gradient background.

Screenshot the image and turn it in to your drawing folder.

Now cut out an image of you.

-STOP HERE-

Thursday 2/13

Copy and answer the blue words.

What is the name of the tool to make patterns? ______

To make an object into a pattern you must first go to edit, define p_____ and name it.

PMS stands for____

CMYK stands for_________

RGB stands for ________

on an 8.5 x 11 page make each of the following based on the verbal description:

1 A box of Valentine's Day Candy.

The box is PMS 210 u
It has a wide white ribbon and the ribbon has a heart pattern on it.
On the box it says Be My Valentine.
Remember the words go on top of the box and under the ribbon. (HINT: Layesrs may be re-arranged in the layers window)

2 Make a picture frame and put your picture inside.

The frame will have a pattern, what ever fits your mood, butterflies, snakes, candy, skulls...... You decide.

Screenshot your work and put it in your drawing folder on your Goog Drive.

Tuesday 2/11, WEDNESDAY 2/12

Creating ornamental designs on fabric is a primary way art is appied to industry. These designs are often patterns. Adobe illustrator and Adobe Photoshop are great tools for making patterns. If you want to make gas and book money when you are in college you might consider creating designs for a site like Society6 or Red Bubble. Here is a link. See if you can see the pattern designs on these pillows. As a career path the job of being an Interior Decorator is a possible choice.

Patterns used in designs to make comforters CLICK HERE

Patttern maker demo.

Four objects with patterns.

Here is one to get you started:

Make a Valentine's day card.

Example: You can modify it any way you like .

-END-

Friday 2/7, Monday 2/10

1 Coopy blue words.

Add transitions to Google Slides. Transitions have a time duration. Adjust the slider. Transitions may be per slide or the same transition applied to all slides. Try sounds. Sounds may be adjusted using format options. They may end or loop.

SOUNDS TO TRY ON GOOG SLIDES

2 Try transitions and sound on your Potatohead presentation and re submit.

3 Make Valentine's Day card, four on a page.

Example: You can modify it any way you like .

-END-

Wednesday 2/5

1 Blue words (copy)

There are 6 to 10 steps for the Potato Head slides

An action or event must take place.

CMYK = cyan, magenta, yellow and black = no light or black

RGB = red, green, blue = white light

PMS stands for Pantone Matching System

Finish Potaot Head and share the link as last-first-last-first-potato-head (yes both partner names please)

Make this: Follow the design specs.

canvas size is 8.5 x 11
Rectangle is 8.5 x 2, pantone 563 c
Triangle is 562 c
Type is Roboto medium 72 point, pantone 358 c

Submit by putting in your drawing folder.

Monday 2/3

You will create a short Story Board presentstion in Google Slides about the adventures of Mr. and Ms. Potato Head.

Write 6 to ten steps. An action or event must take place.

possible examples:

The Potato Heads study for an exam

Mr. Potato Head goes to the hospital

The Potato Heads go for a ride with Albert

Friday 1/31

Blue words (copy)

CMYK is for printing.

RGB is for TV and web

The Pantone Matching System, sometimes called PMS colors, is the universal color matching system for the printing industry.

Photo Shop gives us the Pantone color and the Web or hexidecimal color in the color picker.

Identify the Pantone colors for two images.

Change the Pantone colors and then record the colors for the third image. Here are the images.

-END-

Thursday 1/30

Blue words

What does CMYK stand for?

What does RGB stand for?

Which color mode is for printing, CMYK or RGB?

What is the name of the color book or ink recipe book for printers and graphic designers around the world?

Finish pantone colors.

Demo

Make the Angry Bird note-sheets and specify the Pantone colors.

-END-

Blue words:

These are the four process colors

CMYK = Cyan, magenta, yellow, black

CMYK = Negative or subtractive mixing of color. All four mixed together = Black (It's really a neutral brown but that's because of the impurity of the pigments used to make the colors)

These are the colors for TV and video

RGB = red, green, blue.

RGB = Positive mixing of light. All three together = White

Pantone Matching System: Pantone is the universal world wide recipe book for ink colors.

Make channels show as color.

With two different images do the following for both RGB and CMYK.

• Make a folder called last-first-channels

• Screenshot individual channels for both RGB and CMYK. Label each screenshot Red, Green, Blue for RGB and the same using intials CMYK.

• Increase the G (green )for the RGB using curves and screenshot the results. Does it make it more green?

• upload the folder to your goog drive using Chrome.

Pantone Colors

For the printer the colors come in a can and may be mixed like a recipe. The Pantone book is the recipe book.

Pick a photo and discard the color info

Access the color library

Make duotones using the following colors (pantone solid coated)

198 c

reflex blue

470 c

130 c

Write down the web colors as you go.

Screenshot each duotone result for your folder and name it the Pantone color.

Now download the angry bird and make her pantone 130 and then copy and make her reflex blue. Screenshot both and put them in your folder. Here she is:

- END-

Friday 1/24

Time to catch up and make up anything missing in your drawing folder. Scroll down to Tuesday 1/7

Did you make a last-first-drawings folder oon your Goog drive? Did you share it with inboxroom83@gmail.com? Does it contain:

• The shadows or masks created with the magic wans tool

• The recombined image (The cookie was the example)

• The pen drawings

• The drawing of a fish

• The drawing from your hand drawing and the image of the hand drawing

• The painting.

If you are missing anything now is your chance to make it up. Make sure it gets in your folder.

-end-

Wednesday 1/22

Painting in PhotoShop

Blue words

Value: is light and dark and lets us see the illusion of form or the 3D quality of things.

Blend Mode: This lets us paint things with different effects.

Multiply: This is like putting sheets of colored glass over another. It lets the Underpainting show through.

Glazing is a method used by painters, a method developed by Renaissance artists and still used today. Using multiply blend mode is like glazing. Two artists famous for their skill using glazing techniques are Jan Van Eyck and Leonardo Da Vinci.

Examples of painters using a glazing technique:

• Jan van eyck paintings 15th Century Flemish painter

• Leonardo Da Vinci of the Italian Renaissance

2. Painting Demo

3. Your turn:

Example:

Friday1/17, Tuesday 1/21

1 Finish your drawings.

2 Create 2 symetrical drawings using paths and Transform Flip

3 If you finish then try these drawings by combining the eliptical marquee tool and the pen tool. Color them in. Screenshot them and put them in your drawing folder.

-END-

Wednesday 1/15, Thursday 1/16

• What kind of paths are made with the pen tool? Hint it starts with V ______

• What tool changes the path from straight lines to curved lines?_____

• Which arrow lets you move anchor points and handle bars to re shape the drawing?____

• Which arrow lets you select and move the entire path?_______

finish drawing the fish [Monday 1/13]

Trace and color your drawing.

example:

-end-

Monday 1/13

1 Copy the blue words:

Draw vector paths - Same as in Adobe Illustrator

• pen tool

• convert point tool. Make straight lines, convex lines and concave lines.

• direct selection tool

• path selection tool

• turn the path into a selection(the marching ants)

• stroke the path

• fill the path

Draw each of the following, o a screenshot and turn it in via Google Drive:

4 Use the pen tool to draw a fish. Fish come in many shapes. You decide.

example:

Friday 1/10

Do some activities with the magic wand to build on what we did last class. You know that you can use the magic wand to trace objects and "steal" works of art from Google clip art collections. Now take it further and do the following.

1. Change the art by tracing and re-coloring parts of a drawing: First copy the example and then be creative, select your own images and do something similar. (Now you have completed two drawings)

Example: I'm going to use the same bug from the other day. I will use the magic wand to selct just the face and the hearts to make a boarder across the bottom of my page ( I use the magic wand to select the part I want and then I cut and paste to my new 8.5 x 11 page) Try it. It will look like this :

2. Recombine parts to make something new. Use the magic wand to select the different parts.

Here is an example:

Select these parts with the wand

To make this:

Now you try it. First copy the example and then use different images to create your own. Do anything you like but follow the rule that you will practice with the Magic Wand to do it. (Now you have four finished drawings)

Put all four drawings in your last-first-drawing folder on your Goog drive.

If you finish early, mess around with the magic wand tool, recombine images to make a new image. Challenge yourself. try to do something more difficult.

Tuesday 1/7, Wednesday 1/8

Drawing in Photoshop

For today

1 Copy the blue words

2 Make a folder in your Google drive and name it last-first-drawing

3 Use the magic wand to copy images.

Open this image in Photo Shop Click on it to get the big image.

Trace the image
Fill with black to make a silhouette or mask
Copy the image and save an outline as well.
Arrange four images as masks and the outline on an 8.5 x 11 page(That's 8 layers total)

START SPRING ^SEMESTER HERE^

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Friday 12/13

Write: (Copy the questions and write the answer)

1 List the seven elements of art: _____

2 The common resolution for web is 72 dpi. What is the common resolution for printed material?______

3 The act of creating instant recognition through logo, slogan and consistent use of color scheme is called _____

4 What window is used to change Font, Font size, Leading and many other type characteristics? ______

2
Make two versions of a teeter-totter in Photo Shop.
In the first version, place three identical objects on both sides to create balance.

For the second version, place two objects on one side and three objects on the second side so that you think they would be balanced. This arrangement is harder than the first.

NO EXAMPLE PROVIDED. DO WHAT YOU THINK IS RIGHT

Screen shot both teeter-totters and save to your desk top as teeter-totter-1 and teeter-totter-2.

3 Make a canvas 2 x 2 andCopy this: Hint: Reset the character window and use Cooper Std 24 pt

Wednesday 12/11

Make a canvas 5 x 5 inches and divide it into one inch squares. Make this:

• each circle will be a different color

• Type your name (Each letter is a new layer)

• add the smiley

Monday 12/9, Tuesday 12/10

This is Half Dead Week:

Half dead week means we don't start new projects (That's the dead part). Half dead week means we have an activity at the start and end of class to review for finals in this class. There will be time in the middle for you to focus on finals studies for whatever class you need to focus on the most. Use your time to study for finals(That's the not dead part).

1 Copy the blue words and then do this:

•Make a page 8.5 x11

• Put guides dividing the page in half in both the vertical and horizontal direction (vertical is 4.25 and horizontal is half way between 0 and 11)

• Type Tongue Twister as a title in Arial black, 36 point type

• In arial, 12 point type Peter Piper picked a peck of pickled peppers. How many peppers did Peter Piper pick?

2 Study for finals

3 Someone will be around to review Duotone with you.

-END-

Thursday 12/5, Friday 12/6

For the final you will need to show that you can measure and follow type speifications.

Practice by doing the following layouts. Follow specifications. Click on the small image to get to the larger image so you cn see measurements.

CHECK THAT YOU HAVE ALL THE ANSWERS FOR THE FINAL 1-12 CLICK HERE

1. Copy the image below exactly. Follow measurements.
• The orange rectangle is 3 x .75
• The stroke is 20 px inside
• The font is Times bold 24 pt.

This one is a bit more complicated. You can use whatever theme and image you like but follow the measurements. It folds to make a table tent.

2 Photoshoot: Back to back, morning light. (You need three people)

-END-

Tuesday 12/3, Wednesday 12/4

1 Final review: CLICK HERE

2 Turn in movies

3 Finish presentations.

4 Practice Duotone for final

STEPS:

open full color digital image in PhotoShop

• Image, Mode, Greyscale, Discard color information

• Image, Mode, Duotone, Change monotone to duotone, Select color.

--------------

The traditional duotone is made with a warm or cool color and black but feel free to experiment to get interesting effects.

Monday 12/2

Share you movie with a classmate - Critique and signature.

Turn movies in.

PRESENT

Duotone review

5 PRESENT

Monday 11/25, Tuesday 11,26

1 Write:

Rewrite your response to the question:

Does a company that sells a product have an obligation to be truthful about how that product is represented? Why? Why not? In what ways may they exaggerate (Puffery) and in what ways must they be factual? ANSWER _________

2 Present Drink Labels:

Be prepared to share your drink product with the class. We will go in reverse alphabetical order 2 students at a time. First up for first period will be Lizbet and Alejandro. We will have students present at the start and end of class.

Revise movies and turn them into mp4 files and send them to inboxroom83@gmail.com as last-first-photographer

If you have extra time take 4 images of 4 photographers and turn them into duotones. Remember you have to do Image, Mode, Grayscale before you can do Duotone. You will need to make duotones without prompting or help from others on the final so make sure you've got the steps down. Save them in a folder called duotones.

Thursday 11/21, Friday 11/22

1 Write :

On paper list the photographers that you have explored this last week. (See below through Wednesday 11/13)

If you wish you may use one of the very cool 3D cubes you created on 11/15 as your introductory image in the imovie.

2 A short movie in imovie :

Select one of the photographers you have discovered and make a movie about them and their work. The movie should be about 1-2 minutes long and will include:

a picture of the photographer

information about the photographer

examples of their work

a description, in your words, of their work.

Don't forget to have: Intro, content, conclusion, sound and transitions. DUE AT THE END OF THE PERIOD TODAY!

Remember, movies auto-save. We will worry about turning them in on Tuesday.

- HAVE A LOVELY WEEKEND-

Tuesday 11/19

Write the photographers name after the letter that identifies the photograph. Refer to Monday 11/18 below for list of Photographers from which to choose. Write the names on paper and turn in to the teacher.

Find an example of each of the following on the internet:

Portrait
Figure
Landscape
Objects in nature
Abstract
Surrealism

Write the Photographers name as the file name and place it in a folder on your computer . The folder is called last-first-photographers-11-19. You must find new photographers not in the list found on 11/18

example: portrait by Steve McCurry

This portrait by McCurry will go in my folder on the computer.

Steve McCurry

If you finish 1 and 2 above, arrange the images representing the 6 new photographers you've discovered on a single 8.5 x 11 page in photoshop as a collage. and save it to the same folder on your computer named last-first-photographers-11-19

-END-

Monday 11/18

Classify the photographers according to the bullit list. Fill in the blanks. Do this on paper and hand it in to the sub. The first two photographers are familiar from last class. Do a google search to become familiar with the others and then create cubes for those three as well.

Here is a list of artists. How would you classify their phtography? Do they create mostly:

Portrait
Figure
Landscape
Objects in nature
Abstract
Surrealism

Annie Leibovitz makes ____ photography.

Ola Kolehmainen makes ____ photography.

Edward Weston makes ____ photography.

Horts P Horst makes ____ photography.

Richard Avedon makes ____ photography.

SUBMIT SCREENSHOTS OF THE FINISHED CUBES TO INBOXROOM83@GMAIL.COM AS LAST-FIRST-(photographers NAME HERE)

Here is the cube to download:

Friday 11/15,

WRITE

Here is a list of artists. How would you classify their phtography? Do they create mostly:

Portrait
Figure
Landscape
Objects in nature
Abstract
Surrealism

Annie Leibovitz makes ____ photography.

Ola Kolehmainen makes ____ photography.

Edward Weston makes ____ photography.

Horts P Horst makes ____ photography.

Richard Avedon makes ____ photography.

Now make a photocube for each and put a screenshot in a folder called last-first-photocubes and put it on your Google drive.

Use three works of art of each artist and make a cube using the Transform, Distort tool. If you finish early, and are waiting for a camera then make a cube for a famous portrait artist that you find by doing a Goog search. (there will be a demo)- See Example:

-END-

Wednesday11/13, Thursday 11/14

1 Write

Photography as Art

We can categorize photography as;

Portrait

Figure

Landscape

Objects in nature

Abstract

Surrealism

Here are links so that you may introduce yourself to some famous photographers.

We will start with these two:

Annie Leibovitz CLICK HERE

Portrait - The expression of the face

Ola Kolehmainen CLICK HERE

Abstract - The essence of art (The elements and principals of art)

Write the following information for each artist.

Date of birth and death
Where they lived
How they were influenced or educated
An interesting fact that you find

Find four examples of their work and place it in a folder called photography examples.

This is the final product.

Take a portrait of someone in class.

1 Write.

Read the information and answer the following questions:

What did Philip Morris use in cigarettes and why?
How did other tobacco companies respond?
What was tobacco being compared to that threatened the company?
Was the tobacco industry honest with the public? What is your opinion about their responsibility to the public? Is a cover-up OK? Not OK?

READ

Philip Morris and other tobacco companies have been using ammonia in their manufacturing for more than half a century, and for a variety of purposes: to highlight certain flavors, to expand or “puff up” the volume of tobacco, to prepare reconstituted tobacco sheet (“recon”), to denicotinize (reduce the amount of nicotine in) tobacco, and to remove carcinogens.

By the early 1960s, however, Philip Morris had also begun using ammonia to “freebase” the nicotine in cigarette smoke, creating low-yield (reduced-tar or -nicotine) cigarettes that still had the nicotine kick necessary to keep customers “satisfied” (i.e., addicted). We show that Philip Morris discovered the virtues of freebasing while analyzing the impact of the ammoniated recon used in Marlboro cigarettes.

We also show how Marlboro’s commercial success catalyzed efforts by the rest of the tobacco industry to discover its “secret,” eventually identified as ammonia technology, and how Philip Morris later exploited the myriad uses of ammonia (e.g., for flavoring and expanding tobacco volume) to defend itself against charges of manipulating the nicotine deliveries of its cigarettes.

CRACK NICOTINE?

In the mid-1990s, FDA Commissioner Kessler was using the tobacco companies’ recently discovered manipulation of nicotine to argue for the regulation of tobacco.87 The industry knew that any admission of using ammonia to increase the availability of nicotine would be an admission that nicotine is the addictive sine qua non of smoking, and tobacco manufacturers did not want to have cigarettes compared to crack cocaine. (According to Farone, the industry made a conscious effort in the 1980s and 1990s to avoid the term freebasing in any documents or statements because it didn’t want to be associated with cocaine.88) With so much at stake, it is not surprising that the industry attempted to cover up its use of ammonia as a freebasing reagent.

It is important to keep in mind that the ammonia cover-up is only one of dozens of similar cover-ups, part of the industry’s calculated disregard for human health.89 The industry has tried to efface the truth in depositions and even in internal documents, but the facts are clear: Philip Morris by the early 1960s had realized ammonia’s ability to augment the potency of nicotine and then used this knowledge to develop cigarettes that were nominally low in tar and nicotine while still having a powerful nicotine kick. Sales of Philip Morris products skyrocketed as a result, spiking the company to the top of the market charts. And the other manufacturers took notice: RJ Reynolds, American Tobacco, Brown and Williamson, Liggett, and Lorillard all worked hard to figure out Marlboro’s secret and by the 1970s and 1980s had developed their own versions of ammonia technology, which all but Liggett implemented commercially.

Friday 11/8, Tuesday 11/12

1 Write.

Read the information and answer the following questions:

What did Philip Morris use in cigarettes and why?
How did other tobacco companies respond?
What was tobacco being compared to that threatened the company?
Was the tobacco industry honest with the public? What is your opinion about their responsibility to the public? Is a cover-up OK? Not OK?

READ

CRACK NICOTINE?

Here are two shape critters that need only

the marquee tool
Free transform
transform, distort (a new one to try)
and the eraser tool to make.

Try them out. Feel free to use your own colors or to change them any way you like. JUst be sure to add the Transform, Distort tool.

Make a third one of your own.

You will be asked to submit your fav one to show participation

3 Wait for your label to be printed, cut it out and return to the folder.

4 ????

Wednesday 11/6

Write your answer on the half-sheet of paper provided and pin it to the wall. Be sure to put your name on it. Please use your neatest writing. Copy the question and write your answer.

Make a poster 8.5 x 11 It is the same as your label except that it is poster size 8.5 x 11 and it says 24 12 oz cans for $9.95

Because of the need for BRANDING you MUST use the same

colors
font
images

Due by the end of class today. Submit to inboxroom83@gmail.com as last-first-dirnk-poster-11-6

???

The student teach item today will be change brush size and hardness.

Some students will cut out their labels today.

• • •

Monday 11/4, Tuesday 11/5

Write:

In your own words define Target Market

What is the name of your drink and what is your target market?

In your own words define Branding.

How does your label brand your product?

Did you turn in a FOLDER containing 4 differentvariations of your drink label? Yes or No.

If you have something left to do to turn in the four labels get it done. Today is the last day.

Logos

The logo is like a visual signature of a company used to Brand the company. Go to the following link CLICK HERE, study the logos and on your 'Blue words ' paper write how many of these logos are made with simple shapes. Now in Photo Shop try to draw one of the logos using drawing and shape tools.

???

Thursday 10/31, Friday 11/1

You are finishing up your labels. Starting next week you will present your label to the class with a partner. For the presentation you will do the following:

Show your label
Tell us the name, slogan and target market.
You will also answer the following question?

Write : Answer the following question:

Finish anything that is unfinished. The grading period is over tomorrow.

Tuesday 10/29, Wednesday 10/30

1 Write (Copy blue words and fill in the blank)

The group or audience that a product is made for, and sold to is the ------ ------.
When you identify your company with same colors, and logo and slogan this is --------
What is an example of a famous slogan? -------
Name two common ways you are persuaded to buy things. -------, ----------.

2 Finish four label variations.

3 Get a signed critique from a fellow classmate

4 ????

Friday 10/25, Monday 10/28

1 Write (copy the blue words and answer)

What is your Target Market? Answer:
What is the name of your drink? Answer:
What is your slogan? Answer:
What are four methods used to persuade you to buy things? Answer:
How many labels will you have in your folder called last-first-drink-labels? Answer:
What is the learning objective for today? (It's on the board) Answer:

2 Finish at least 3 of the 4 labels and have them in your folder. Copy the folder to you Goog drive but don't share yet.

3 Make your intials BIG and with a drop shadow.

IF YOU HAVE ANY SPARE TIME YOU SHOULD BE MAKING A SHAPE MONSTER IN PHOTOSHOP.

4 ????

-STOP HERE-

Wednesday 10/23,Thursday 10/24

Turn in My Life movie final as last-first-my-life-final

1 Write (copy the blue words)

Goal for Today
Set up the label and begin creating variations x 4. Include:

Proper layout
target market
kind of drink
color scheme and font (part of branding process)
name of drink
slogan

2
Create four different possible labels. You may experiment with font and color but keep your target market in mind. Put screenshots of your four labels in a folder called last-first-drink-labels

3 ????

-END-

Monday 10/21, Tuesday 10,22

1 Write (Copy the blue words)

We will

Make a drink label following the Design Cycle process. This label must have a speifc target market.
Define target market.
Define Branding
Identify different ways that we as consumers are persuaded to buy products

Here are some methods, marketing techniques used to get us to buy things.

Celebrity status

Super powers and wealth

Humor

Here are examples:

wealth and popularity

celebrity status

Humor 'He a lady killer'

Is this really all about the salad

Does this make you want a burger?

So the big question is how are you being persuaded to buy things?

strength and power

2
Find an example of celebrity status and write the name of the celebrity on the back of your 1/2 sheet, screenshot the advertisement and put it in a folder called label practice.

3
Make a label
Make it coke colors
Make it Carl's Jr. colors
Make it VictoriaSecret colors

Screenshot each and place in a folder called Label Practice and place it on your Goog drive.

Thursday 10/17, Friday 10/18

1
Write (copy the blue words)
Below is the layout for your drink label. It has the following parts:

overall dimensions 8.75 x 3.5
a .25 inch boarder on left, top and bottom
a .5 glue tab to the right
a place for the nutrition facts label 1.25 inches.
The label will have a logo or image branding the drink
a drink name
and a slogan

2 (Photoshop activity)
For today do a warm-up design. Think of a name for a drink and make a label with similar parts as the label below. Don't copy but use the same overall dimensions of 8.75 x 3.5. Include a name a slogan and an image.

Here is an example to imitate:

Remember, the name of your drink must be in 'The Zone' because the label wraps around the can.

Submit your design as last-first-label-practice-10-17 to inboxroom83@gmail.com.

3
If you have any more work to do on your final movie you have extra time today. Final movies will not be turned in until next class.

-END-

Tuesday 10/15, Wednesday 10/16
1
Write (Copy the blue words)
Bright pure colors = BAD
Yucky mucky neutral colors = GOOD

contrast

shades = mix with black
Tints =mix with white (pastel colors)
complementary colors = oposite
neutral colors (complementary colors mixed)

Place the word using a very bright color on the different backgrounds. The goal is to create the greatest contrast

-END-

Friday 10/11, Monday 10,14
1
Write (Copy the blue words )

The printing industry is made of graphic designers and the printers that turn the graphic designs into a product.

How big is the print industry?

Check out these numbers: These are 2017 stats.

The $898 Billion a year industry drives about $3.8 trillion in related industries (book sales, marketing, etc).
In America alone, we print and share trillions of pages of information a year.
The print industry is bigger than the online advertising industry, the video game industry, and the US auto industry.

2
Continue with movie reviews

3
Make three labels
file name: last-first-label 7,8,9
Submit ONE (not all three) to inboxroom83@gmail.com

Make the following three labels:

• A label for halloween
What colors will you use?
What font and what will it say
What imagery (pics) will you use
You decide what size the label will be.

• A label for a child's toy
What colors will you use?
What font and what will it say
What imagery (pics) will you use
You decide what size the label will be.

• a label for food fair
What colors will you use?
What font and what will it say
What imagery (pics) will you use
You decide what size the label will be.

4
???????

•END•

Wednesday 10/9, Thursday 10/10
Monday 10/7
1 Write (copy the blue words)

Careers in the computer arts - Graphic Designer.

• What does a Graphic Designer do? A graphic designer combines images, words and other graphic elements to create commercial art and information. A Graphic Designer may create movie posters, labels, banners and books. Graphic designers create advertisements for print, web and TV.

• How much does a Graphic Designer earn? A typical salary for a Graphic Designer in the bay area is $40,000 to $85,000 per year. Many independent Graphic Designers earn more.

2 Continue with movie reviews.

2a

Make labels for each of these containers. You decide what is in the container. Be sure the product has a name (You make up the name)

3
??????

Monday 10/7, Tuesday 10/8
1 Write: Copy the blue words.

The process for developing a projects uses the Design Cycle as a framework.

The Design Cycle
• Brainstorm: gather ideas and information
• Plan: Outline and draw your best idea
• Make: Make your project according to the plan. Try a variety of ideas.
• Analyze : Identify what is wrong and how to improve
• Revise: or improve the project.

2
Make the following labels:
3 x2
HOT
What colors?
What images?

5 x 2.5
Cold

4x3
Poison

3
Participate in Analyze and Revise for the My Life Movies. (Timing, content, music, other.)

Thursday 9/26, Friday 9/27
Movies are DUE at 9:00 'How to turn in' instructions will be posted at that time.

1 Write: Copy the blue words.
The My Life Movei is DUE at 9:00. I have gone over my movie to look for typos and other errors. I have watched it from start to finish to check for timing problems. My movie has an introduction, an end, transitions and sound.

2. Do any last minute work on movies.

3. Follow instructions to turn in the movie.

-END-

Tuesday 9/24, Wednesday 9/25
1 Write
Copy the blue words.

Required parts.
The movie must have:
• an introduction
• content
• an end
• use of transitions
• Music

Steps to do Speed editor:
Cut the movie into parts - control > split clip.
Get to the speed editor - Control > speed editor > slide radio buttons (rabbit or turtle)

2
A quick demo: Speed editor. Do a Facetime recording. Say...
Sometimes I would like things to go slow and other times (pause) I would like things to go fast, fast, fast.

3
Work on movies. Reminder: Your My Life movie is DUE on Thursday

4
????

Friday 9/20, Monday 9/23

1
Copy the blue words.

A journalist that uses photography to tell a story is a photojournalist.
Two photojournalists recently viewed in this class are Margaret Bourke-White and Robert Capa
Your My Life movie is like photojournalism because you are telling your story with pictures. Remember your movie is due either September 26th or 27th.
The first picture in your movie will be your baby picture.

Follow the sound demo. Follow speed demo.

Work on your movie

????

-STOP HERE-

Get sounds HERE

Thursday 9/19
1
Copy the blue words:

Describe Photojournalism. Photojournalism is a particular form of journalism (the collecting, editing, and presenting of news material for publication or broadcast) that employs images in order to tell a news story. ... Photojournalists create pictures that contribute to the news media.

2
Take a look at the following photojournalist, Margaret Bourke-White CLICK HERE and answer the questions.

When was she born?
jWhen did she die?
Where was she born?
What school did she attend?
She created alot of photo essays on the turmoil where?

Find four examples of this photjournalist's work and put them in a folder called Margaret Bourke-White. Put the folder on your google drive using Chrome.

3
Take time to clean up your desktop. The computers are being re-imaged. Put all work on your google drive.

4
Work on your imovie. Remember photos from your phone may need to be converted.

5
???

-STOP HERE-

Monday 9/16
My Life Movie

The movie is in chronological order and has these basic parts:

• baby pic
• family pics
• pic of elementary or middle school
• pics of your friends when youwere younger
• a pic of San Jose High
• pics of your friends now
• pics showing your sports interests/ interests outside of school
• pics showing your long term college and career goals

• You will also have 'Five steps to success'

• and a narrated (voice) statement about how to make the world a better place.

The movie must have:
• an introduction
• content
• an end
• use of transitions
• Music

You will submit the completed movie as your rough draft DUE SEPTEMBER 26, 27

>END<

Friday 9/13
1 Write (answer on the paper provided)

Read about photojournalist Robert Capa CLICK HERE and answer the following questions:
When was he born?
Where was he born?
For what kind of work was he famous?
What president awarded to him the medl of freedom?

put 8 Robert Capa images in a folder

2 length of clip (demo)
Make the first clip 3, the second 4, 5, 5.5, 6, 6.5, 7, 7.5. What happens if you add transitions?

3 Sound demo: fade in, fade out, over all.

4 Start working on your movie.
FIRST CLIP 'THE LIFE OF___ BY YOURNAME'

Wednesday 9/11
1
Write
Define Photojournalism: Photojournalism is to create stories through photography.
Write 2 sentences about Dorothea Lange - A photojournalist. CLICK HERE

2
Find 8 images from Dorothea Lange and put them in a folder called Dorothea Lange on your desktop.

3
imovie 'fix pics demo'
4
????

-END-

Monday 9/9
1
We are going to start a new project. The writing assignment is to answer the following questions on paper. Write neatly and use complete sentences

imovie project - My Life.

- My name is __ I was born __

- My first memory is

- About my family: I live with __ and I have __ brothers and __ sisters.

- These are the things I can tell you about my family ( write as much as you like)

- I went to elementary school __ and one thing I remember about going to elementary school is __

- What I like best about high school __ Why __

- What I like least about high school __ Why __

- My interests and hobbies are __

- What do I want to do after high school __

- Five steps I will follow to reach my goal __ (example: I will do homework every night and pass all my classes with As and Bs)

- What are the things I hope to attain in my lifetime? (example: I want to get married and have plenty of money)

2
Make something like this in Photoshop using your own name and picture of course. THE SIZE IS 11 BY 8.5

3
Start gathering pictures. They may be on your phone, facebook or slap chat. Start getting them together in a folder on your computer. You can also bring pics from home 'old style' and we can scan them. Have all your pics together by next class.

-END-

Thursday 9/5, Friday 9/6
1
Write:
Copy the blue words.
Define Graphic Designer. A person who combines text, photos illustrations and other visual elements to create commercial art and advertising. An artist that designs poster, web banners, labels, bottles, bags, boxes and other packaging materials. A graphic designer creates the visuals for any commercial project. The current average salary, depending on experience is $46,000 to $84, 000 per year. Many successful graphic designers earn over $100,000 per year.

2
(demo) We will go over Form again

3
Finish any missing elements of art pages - to be turned in last 20 minutes of the period TODAY!

4
????

Tuesday 9/3
We will establish Lab Seating today.

1
Write: Fill in the guess words and then do a quick sketch of each word.

2
Finish your computer representation of the seven elements of art.

3
????

Friday8/30, Tuesday 9/3
1
self check in preparation for the quiz.

Do you understand the following:
Layers
color picker
brush
type/ character window to change type
layer styles
free transform tool
line
shape
form
value

2
Space drawing

linear perspective
disappearing color
disappearing detail/ blur

Do your space drawing. It must be a different object.

Wednesday 8,28, Thursday 8/29
1
Show Value.
We will use the Eyedropper Tool to make a value scale of Beyonce.
(demo)

2
Continue with elements of art Drawings.

3
?????????

Monday 8/26, Tuesday 8/27
1.
Write
List the seven elements of art(see 8/21 below)

2.
In photoshop create an example, using photoshop tools, that demonstrates your understanding of each element of art. Today you should be able to complete at least Line, Shape and form. Use this link >>>CLICK HERE<<< read each page and look at the examples and then make your own example.

Friday 8/23
1.
Write: Copy the blue words
We have looked at each of the following in Photo Shop:
The Color Picker
Layers
FreeTransform
Type

Now we add MEASUREMENT. Measurement allows us to not only place objects in a specific location, it also allows us to share information or describe to another person how to make something.

2.
Copy by observing the Rulers and Guides.

3.
Make a canvas 8 x10
Place a horizontal guide at 2 inches
Place a vertical guide at 1 inch
On the horizontal guide type Go Bulldogs in 36 point, Arial Black and make the tracking 200.

Wednesday 8/21, Thursday 8/22
1
Copy the blue words:
A typographer uses type to make art. A typographer is concerned with the aesthetic quality of type.
font
point size. A point is 1/72 of an inch.
leading
tracking
The seven elements of art are:

line
shape
form
space
value
color
texture

2
Type: Introduce the character window.

3
Make Wormy Guy and add your name. Submit as last-first-worm-8-21

4
??????

Tuesday 8/20
Copy the blue words

1. Copy the blue words.
What are the parts of a Photo Shop project that move independently? Layers.

What is the tool that provides rotate change in location and size ? Free Transform

List the seven elements of art: line, shape, form, space, value, color, texture.

2. (Free Transform tool)
Make a simple stick figure using the free transform tool.

3. (Layers)
Make Wormy Guy using shapes on seperate layers.

4
???????????

FRIDAY 8/16, Monday 8/19

Write: Copy the blue words.

Officially known as Adobe Systems, the company is known for its multimedia and creativity software products. Popular products include Photoshop, Acrobat Reader, and Adobe Creative Cloud.

Headquartered in San Jose, California, the company was founded in 1982.

Adobe Illustrator was the company’s first consumer product, which was a vector-based drawing program for Mac.

1. What are the parts of a Photo Shop project that move independently? Layers.

2. List the seven elements of art: line, shape, form, space, value, color, texture.

Demo:

• layers

• Free transform tool

Make Smiley

Make Stick man/ woman

Turn your work into your Goog drive as last-first-smiley-8-16 and last-first-stick-man-8-16

-Stop Here-

Wednesday 8/14

FOR TODAY

• Get to know you form

• folders, Name tag.

• Go to techart.city

• Photoshop: make smiley 1 upload to goog drive as 8-14-smiley 1.

• Make smiley 2 upload to goog drive as 8-14-smiley 2.

• Share work: all class - Slide show.

• Keep your seat till the bell rings.

-Stop Here-

Techart City 2019 - 2020

Your Class

Multimedia

Answer the questions

1. When was Saul Bass born and when did he die?

2. What did he do in addition to being a logo and poster designer?

CRACK NICOTINE?

CRACK NICOTINE?

How big is the print industry?